For the last few years, Manchester United fans have become used to the logo of risk management company, ‘AON’, being blazoned acrossed the shirts of Manchester United’s home, away and third shirts after they took over sponsorship from American International Group, also known as AIG.
However, we had better not get used to ‘AON’ being on the front of the Manchester United shirt for much longer, as it has today been confirmed that American car manufacturer, Chevrolet, have agreed a deal to become the official shirt sponsors of the club from the 2014/15 season onwards.
The deal, which will last for 7 years, means that as of the 2014/15 season, we will see the Chevrolet logo appear on all of Manchester Uniteds shirts.
Richard Arnold, Manchester United commercial director, said of the deal, “This is a fantastic, long-term deal for the Club. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world. They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe.
“It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the Club”
Although the value of the deal is officially, undisclosed, it has been reported in the British press that the deal is worth £200m (£28.5m/year), which by far eclipses any other shirt sponsorship deal in football history, including Barcelona’s £125m deal with the Qatar foundation a few years ago.
Lets hope that this deal helps to bring as much fantastic success to Manchester United on the field, as it does to the club off of it.
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