Man United’s Ways to Keep Fans Engaged: Digital Collectibles and Sportsbook

Manchester United has launched 10 digital collectibles featuring Bruno Fernandes’ Premier League goals on March 1, 2024. The Red Devils stated in their official blog that these collectibles were released to celebrate the anniversary of Fernandes’ first strike.

Anyone can unlock the 11th collectible by collecting the 10 collectibles in the Players Collection: Bruno Fernandes series. Those who possess the 11th collectible will also have the chance to win a VIP Old Trafford matchday experience, along with a shirt signed by Fernandes.

Manchester United has ventured into blockchain and Non-Fungible Tokens (NFTs) since the club entered a multiyear partnership with Tezos blockchain in February 2022. With this partnership, Manchester United plans to launch more fan experiences integrated into the Tezos blockchain.

In June 2023, three of Manchester United’s most devoted fans, Andrew Yong, Mark Kempson, and Navjit Kang, received special treatment for being holders of the Ultra Rare Key. Their names were etched into the Manchester United Museum and had the chance to enjoy a VIP weekend at Old Trafford.

“It’s amazing to see that my name is going to be a permanent part of the museum,” Kempson said, as quoted from the XTZ. “I’ve never had this kind of access before. It’s been absolutely brilliant.”


Keir Mackay, Senior Marketing and Community Manager at Manchester United explained that digital collectibles are akin to stickers and signed shirts that fans avidly seek to collect.

Last August, Manchester United announced its plan to release a new NFT for every home match. The new NFTs will be launched two days before the match and will serve as part of a loyalty scheme. By obtaining these NFTs, fans can win rewards such as signed kits, training invites, and VIP tickets.

Increasing Fans’ Engagement

Apart from NFTs and digital collectibles, fans of Red Devils are engaging  in sports betting as a means of further immersing themselves in the game. With the advent of online casinos, sports betting has become even more accessible to many fans. Some casinos even accept cryptocurrencies as a payment method, making them popular among crypto enthusiasts.

Using cryptocurrencies such as Bitcoin or Ethereum in online casinos also offers several benefits. Firstly, transactions using cryptocurrencies are faster and provide users with anonymity. Another advantage is that cryptocurrency transactions are recorded on the blockchain, making them immutable, so users do not have to worry about their transactions being tampered with.

Since the launch of the first online casino in 1994, online casinos have evolved significantly. Nowadays, they not only offer a wide range of casino games but also provide sports betting options to their customers. In terms of sports betting, online casinos typically cover various sports, from football to cricket.

Fans can show their support by betting on their favorite club. The most common type of bet is the moneyline bet, where someone places a wager on the team they believe will win a match. For fans who prefer longer-term bets, they can also try future performance bets, where the outcome is based on the club’s performance. Lastly, fans can also choose player props bets by wagering on specific aspects of a match, such as whether Fernandes will score the first goal.

Aside from sports betting and traditional casino games, online casinos usually offer live games, including baccarat, blackjack, and roulette. There are several reasons why live games are popular among gamers.

Live dealer tables have chat function, encouraging players to socialize among themselves. Another reason for the popularity of live games is that they offer a realistic casino atmosphere. Additionally, live games are accessible on mobile devices, making it easier for people to participate in the games. Online casinos also sometimes offer bonuses and promotions for live games, encouraging players to participate.

With the advantages offered by cryptocurrencies and live table games, it is no wonder that some online casinos offer live games and implement cryptocurrencies as a payment method.

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